Choosing the Right Wild Posting Poster Size for Fashion Week Campaigns
Wild Posting Poster New York City - Size 24x36 Poster
Choosing the Right Wild Posting Poster Size for Fashion Week Campaigns
Deciding which wild posting poster size to use during Fashion Week can sometimes be a difficult decision for brands. With so much competition for attention in New York City, every marketing dollar needs to work as hard as possible. When planning a wild posting campaign, the key is finding the option that delivers the best performance for your budget.
At Fashion Week Wild Posting, we advise clients to choose a poster size that aligns with their goals, timeline, and spend. Both standard and jumbo wild posting posters offer strong advantages—but each comes with its own set of pros and cons.
Standard 24x36 Wild Posting Posters: Maximum Reach and Flexibility
The standard 24x36 wild posting poster is the most commonly used size in New York City—and for good reason. These posters are extremely versatile and can be installed in a wide range of high-traffic locations.
Because of their size, standard posters can easily be placed:
Near subway stations
On doorways and street-level panels
Along busy pedestrian pathways
In frequently used and legally viable wild posting zones throughout NYC
This flexibility allows for broader city coverage and more consistent placement across multiple neighborhoods. For brands focused on reach, repetition, and visibility across many areas, the 24x36 format is often the most cost-effective option. It’s especially effective when used in high quantities, creating a sense of saturation that keeps your brand top of mind throughout Fashion Week.
Wild Posting Poster New York City - Size 48x72 Poster
Jumbo Wild Posting Posters: Maximum Impact and Visual Power
Jumbo wild posting posters, on the other hand, are undeniably the most visually striking option. These oversized posters immediately draw attention and virtually guarantee that your message will not be missed.
Jumbo posters are ideal for:
Product launches
Major brand moments
Hero visuals and bold creative
Standing out in crowded Fashion Week environments
Their size commands attention and delivers strong impressions in the areas where they are installed. However, the trade-off is availability. There are significantly fewer locations in New York City that can accommodate jumbo-sized posters compared to standard 24x36 posters.
Because of this, overall reach may be slightly lower, as installations are limited to larger wall spaces and select posting areas. That said, the impressions in those locations are guaranteed simply because jumbo campaigns are impossible to overlook.
Performance Comes Down to Strategy
Ultimately, the decision between standard and jumbo wild posting posters depends on what matters most to your campaign. If your goal is wide reach, frequency, and citywide presence, the standard 24x36 posters offer unmatched consistency and flexibility. If your goal is high impact, strong visual dominance, and unforgettable brand moments, jumbo posters deliver powerful results—even with fewer locations.
In many cases, brands find success by balancing both formats to maximize performance for their spend. With the right strategy, wild posting during Fashion Week becomes one of the most effective ways to connect with audiences on the streets of New York City.
